Graphic design & marketing
RaquelQuirós Delgado
Brand identity, illustration, and marketing strategy, designed with intention for teams who value clarity, warmth, and intentional visuals.
“Creativity is nothing but the way to solve new problems.”— Diana Santos
Selected work
Projects
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About
About Me
I'm a multidisciplinary designer working across brand identity, illustration, and campaigns. I combine strategic thinking with an expressive, art-led approach to create brands that feel memorable, intentional, and alive.
With a background in Graphic Design and Fine Arts, I approach each project holistically, shaping brand identities, visual systems, and campaigns that are both thoughtful and effective. From concept to execution, I focus on clarity, cohesion, and meaning, ensuring every element serves a purpose and contributes to a stronger, more memorable brand.
I'm especially drawn to projects where strategy and creativity meet, where brands are not only seen, but felt.
Art-led design
I use an artistic approach to create designs with personality, depth and storytelling, intentionally made to resonate and connect emotionally with the target audience.
Strategic thinking
Research-driven design rooted in strategy, marketing insights, and deep audience study. This gives place to clear and cohesive visual communication.
Holistic designs
I design recognising at all times how every components of a brand connects and interacts, from concept to execution, as a unified system that ensures consistency, clarity, and impact across every touchpoint.
“Logos are a graphic extension of the internal realities of a company”— Saul Bass
Through the years
Experience
Hover or focus each role to reveal details.
Years
2022 - 2026
Independent Graphic Designer & Marketer
Independent Graphic Designer • Costa Rica
- •Led the end-to-end development of brand identities from concept to execution, including digital, print, and marketing systems.
- •Built the full brand ecosystem for Huertos Marinos, including social media, website (Figma/Wix), and advertising content, contributing to an estimated 65% increase in B2B and B2C client acquisition.
- •Developed a complete brand book for Caribbean Paradise, positioning the brand within the hospitality and eco-lodge market through cohesive visual identity and strategic design direction.
- •Delivered packaging design concepts, leading to selection for the Lush Talent Pool and invitation to contribute to the Halloween and Christmas 2026 product lines.
Years
2022 - 2024
Lead Graphic Designer & Marketer
Amsy Chartered Surveyors • Great Manchester, England
- •Refined and streamlined brand identity to ensure consistency across all touchpoints, improving clarity and recognition.
- •Designed targeted marketing materials (flyers, newspapers, templates) based on defined audience personas, increasing engagement and campaign reach.
- •Developed and launched a tailored marketing campaign, achieving an 11% increase in conversion rates in 3 months.
Years
2020 - 2022
Midweight Graphic Designer & Illustrator
Castegnaro Marketing & Design • La Uruca, Costa Rica
- •Managed social media accounts for multiple clients, creating structured monthly content (photography, video, advertising assets, and copy-writing), increasing engagement and follower growth by 67% within six months.
- •Designed user interfaces for a yoga app, toy products, and a bakery website using Figma, improving usability and user interaction through intuitive and responsive design.
- •Conceptualized and illustrated board games, packaging, and brand identities, delivering cohesive and authentic visual systems that strengthened brand recognition and consistency.
Years
2018 - 2020
Junior Graphic Designer
PIXELS Digital Printing • Pavas, Costa Rica
- •Designed on-demand materials for walk-in clients, including stationery, flyers, brochures, magazines, and menus using Adobe Illustrator, InDesign, and Photoshop.
- •Produced and prepared files for small and large format printing (banners, posters, billboards, roll-ups, booklets), gaining a strong understanding of print production processes.
Process
How I work
Every brand project follows a flexible, research-led process that brings together strategy, intuition, and exploration to create work that is both thoughtful and effective.
Research & Benchmarking
Understanding the brand, the audience, and the space it lives in.
This is where strategy and creative direction are defined.
Brainstorming & Sketching
Turning insights into ideas through exploration and experimentation.
Loose sketches allow unexpected solutions to emerge.
Digitising & Prototyping
Testing structure, hierarchy, and flow through digital mockups.
Ideas are challenged and improved through iteration.
Refine & Finalise
Polishing the solution until it communicates clearly and confidently.
The final outcome aligns intention, aesthetics, and impact.
Get in Touch
Let's collaborate on your next project or simply have a thoughtful conversation about design, strategy, and ideas.
Open to freelance, collaborations, and full-time opportunities.
raquidel27@gmail.comEmail me directlyTypical response time: within 24 hours.