Graphic design & marketing
RaquelQuirós Delgado
Brand identity, illustration, and marketing strategy — designed with intention for teams who value clarity, warmth, and intentional visuals.
Based in Leeds, UK · From Costa Rica
“Creativity is nothing but the way to solve new problems.”— Diana Santos
Selected work
Projects
Each piece below opens a detailed view — case studies load the full project story; others open a preview with imagery and narrative.
About
About Me
I'm a multidisciplinary designer working across brand identity, illustration, and campaigns. I combine strategic thinking with an expressive, art-led approach to create brands that feel memorable, intentional, and alive.
With a background in Graphic Design and Fine Arts, I approach each project holistically—shaping brand identities, visual systems, and campaigns that are both thoughtful and effective. From concept to execution, I focus on clarity, cohesion, and meaning, ensuring every element serves a purpose and contributes to a stronger, more memorable brand.
I'm especially drawn to projects where strategy and creativity meet—where brands are not only seen, but felt.
Art-led design
I use an artistic approach to create designs with personality, depth and storytelling, intentionally made to resonate and connect emotionally with the target audience.
Strategic thinking
Research-driven design rooted in strategy, marketing insights, and deep audience study. This gives place to clear and cohesive visual communication.
Holistic designs
I design recognising at all times how every components of a brand connects and interacts, from concept to execution, as a unified system that ensures consistency, clarity, and impact across every touchpoint.
Experience
Hover or focus each role to reveal details.
Years
2022 - 2026
Independent Graphic Designer & Marketer
Independent Graphic Designer • Costa Rica
- •Led the end-to-end development of brand identities from concept to execution, including digital, print, and marketing systems.
- •Built the full brand ecosystem for Huertos Marinos, including social media, website (Figma/Wix), and advertising content, contributing to an estimated 65% increase in B2B and B2C client acquisition.
- •Developed a complete brand book for Caribbean Paradise, positioning the brand within the hospitality and eco-lodge market through cohesive visual identity and strategic design direction.
- •Delivered packaging design concepts, leading to selection for the Lush Talent Pool and invitation to contribute to the Halloween and Christmas 2026 product lines.
Years
2022 - 2024
Lead Graphic Designer & Marketer
Amsy Chartered Surveyors • Great Manchester, England
- •Refined and streamlined brand identity to ensure consistency across all touchpoints, improving clarity and recognition.
- •Designed targeted marketing materials (flyers, newspapers, templates) based on defined audience personas, increasing engagement and campaign reach.
- •Developed and launched a tailored marketing campaign, achieving an 11% increase in conversion rates in 3 months.
Years
2020 - 2022
Midweight Graphic Designer & Illustrator
Castegnaro Marketing & Design • La Uruca, Costa Rica
- •Managed social media accounts for multiple clients, creating structured monthly content (photography, video, advertising assets, and copy-writing), increasing engagement and follower growth by 67% within six months.
- •Designed user interfaces for a yoga app, toy products, and a bakery website using Figma, improving usability and user interaction through intuitive and responsive design.
- •Conceptualized and illustrated board games, packaging, and brand identities, delivering cohesive and authentic visual systems that strengthened brand recognition and consistency.
Years
2018 - 2020
Junior Graphic Designer
PIXELS Digital Printing • Pavas, Costa Rica
- •Designed on-demand materials for walk-in clients, including stationery, flyers, brochures, magazines, and menus using Adobe Illustrator, InDesign, and Photoshop.
- •Produced and prepared files for small and large format printing (banners, posters, billboards, roll-ups, booklets), gaining a strong understanding of print production processes.
Process
How I work
Every brand project follows a flexible, research-led process that brings together strategy, intuition, and exploration to create work that is both thoughtful and effective.
Research & Benchmarking
Understanding the brand, the audience, and the space it lives in.
This is where strategy and creative direction are defined.
Brainstorming & Sketching
Turning insights into ideas through exploration and experimentation.
Loose sketches allow unexpected solutions to emerge.
Digitising & Prototyping
Testing structure, hierarchy, and flow through digital mockups.
Ideas are challenged and improved through iteration.
Refine & Finalise
Polishing the solution until it communicates clearly and confidently.
The final outcome aligns intention, aesthetics, and impact.
Get in Touch
Let's collaborate on your next project or simply have a thoughtful conversation about design, strategy, and ideas.
Open to freelance, collaborations, and full-time opportunities.
raquidel27@gmail.com